This week we began looking at how different businesses use Facebook, the business I decided to go with for this blog is American Eagle Outfitters. The page was created in December of 2007. Over the past few years, the site has been used to get sales and promotions out to the public, as well as to hear customer feedback. The page is well visited, having reached 7 million likes since it was first created. The purpose of this blog is to analyze if I believe the business is having success through their online Facebook page by identifying what kind of content they share, how the page engages with customers, why this page might add value for the fans, along with how the voice and visuals are used.

The American Eagle brand targets 14 to 25 year old males and females, with over 900 retail locations in the U.S. and Canada, along with an online store. The company was founded 1977, but the Facebook page came to life 30 years later, in 2007.The store is known for their impressive clothing line, although, nowadays they do sell other merchandise, for example, purses, jewellery, boots, and so on.

I took the time to look over the page to better my understanding of what the purpose of it is and I came to the realization that there is a lot of diverse content. Content from the creators, which includes the businesses slogan “Live Your Life” and logo (shown in the photo above), store promotions, events and fundraisers. Also, there are links to American Eagle’s Twitter and Instagram. This is important because it makes finding things easier for the reader, and the easier it is to locate the sites, the more they will be visited. There is also content on the page from customers, that are using Facebook to express their likes and dislikes about the company and share their personal experiences at the store. The Facebook page is keeping current and future customers up to date with what they can look forward to in the store.

The brand is currently using a huge amount of visuals to catch the eye of anyone who might be browsing over their page. Pictures help to engage the customers in what they are looking at. People will instantly become more interested in something that has a striking appearance. There is also a section on the webpage where you can send in pictures of yourself, wearing the AE brand of clothing, along with your story to the Facebook page and the employees will put a selected few into there “Where has your AE been?”. This album of photo’s is so appealing because you can see American Eagle clothing being worn, all over the world! This adds value to a customer because it is obvious that there is a lot of time being spent keeping the site up to date, which shows a tremendous dedication from the employees.

In conclusion, I do believe American Eagle is having a success with their Facebook page. The amount of likes that they have shows that it is visited often. I like how American Eagle is receiving continuous customer feedback. I think American Eagle should keep up the good work when it comes to engaging their customers through visuals and content.


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